Product launches as an acquisition channel

Hey, folks! Welcome to yet another edition of Smooth Operators' Guide, our recent series where we delve deeply into the insights of industry leaders – CTOs, CEOs, CMOs, and CROs – uncovering the apps they rely on to drive their businesses forward. These sessions are invaluable, offering firsthand best practices straight from the top.

Guess who's up next this week? Arnob Mukherjee, the passionate CEO and co-founder of Olvy!

1. Tell us a little about yourself. Introduce yourself to our audience; talk about your current role, when you started Olvy, and why. Hello everyone, I'm thrilled to introduce myself to this wonderful audience. I'm Arnob Mukherjee, one of the co-founders of Olvy, a platform dedicated to reinventing how companies listen to their customer feedback. My journey with Olvy started in 2020 as a side project, driven by a passion for helping companies do better user research and build a new landscape of qualitative analytics tools. My role involves steering the company's vision, product development, sales, and marketing and ensuring we're always aligned with our user's needs.
2. Could you share insights into your day-to-day activities and responsibilities? At Olvy, my day-to-day is dynamic, involving strategic planning, team collaboration, and user engagement. Presently, our focus is on developing new features to assist companies with a large volume of feedback, transitioning from collection across various sources to actionable insights within minutes. In terms of growth strategies, we're prioritizing creator-first marketing, utilizing side projects for lead generation, and striving for top-notch content creation, all while maintaining an organic approach. 🙂
3. What does your stack look like and what are your go-to tools for running your day-to-day? Success at Olvy is gauged through a blend of user engagement metrics, feedback quality, and growth rates. Our daily toolkit comprises Slack for communication, Linear for project management, and Plausible Analytics for top-of-funnel insights.
4. Rapid fire round. Which tool(s) would you say:

• Is your Swiss army knife: Slack
• You cannot live without in your stack: Plausible Analytics is indispensable
• A gem: Olvy is our gem for gathering user feedback
• Vital to your stack: Figma for design collaboration, Posthog for product analytics, and MailerLite for marketing mailers are vital in our stack.
• What’s one unobvious tactic, tool, or piece of advice that has worked wonders for you? “This too shall pass." Be there, stay there; it’s just a moment, and it will pass. If you stand firm and face it, you will be much closer to success. You just need to stand your ground.One of the key lessons I've learned from sales (BTW, I'm a product designer turned founder) is the importance of relentless persistence. Showing up every day is crucial because business revolves around sales, and sales demand resilience. It requires you to push through the challenges, continue following up with leads, and persevere even after facing rejection.

Where can people find you?

• Twitter: https://twitter.com/iamarnob6543
• LinkedIn: https://www.linkedin.com/in/iamarnob6543/

Arnob Mukherjee is a visionary product designer and founder with a rich background in product management, customer experience, and design systems. At Olvy, he leads the charge in revolutionizing user feedback management, enabling companies to harness AI-driven insights for unparalleled customer understanding.

Beyond his role as co-founder, Arnob is also a respected speaker and podcaster, hosting 'Product Hooman,' a platform dedicated to sharing insights and stories from the world of product management. This platform serves as a hub for experts and enthusiasts alike to delve into the latest trends and experiences in product development.